Martin Corona

I've been doing this for over 25 years. It started with website design at 16 — before I was even out of high school — and grew into helping small businesses get off the ground — setting up their Yelp pages, Instagram, Google Business profiles. The basics that most owners didn't have time to figure out themselves.

Before that, I ran my own businesses in graphic design and photography, including real estate photography. That's where I learned what it actually feels like to build something from zero — the hustle, the operational chaos, the stuff that breaks when you start growing.

Over time the work shifted from “build me a website” to “fix how we operate.” I started going deeper into sales operations — lead management, CRM integrations, incentive programs, performance dashboards. The kind of systems where getting it right means a team of 200 agents can see their numbers in real time instead of waiting weeks for someone to update a spreadsheet.

That's where the real impact is. When agents can see their performance data daily instead of monthly, they adjust faster. They optimize their funnel, change their approach, and close more. The difference between real-time visibility and quarterly reports isn't incremental — it's transformational.

I'm a problem solver. I get a genuine thrill from walking into a company, figuring out where the friction is, and building something that makes it disappear. Sometimes that's a dashboard. Sometimes it's an automation. Sometimes it's just connecting two systems that should have been talking to each other years ago.

The work I'm most proud of is with small startups. When you can help someone who started a business not just feed their family, but give them the kind of life they actually want — that matters. People don't start businesses just to get by. They start them to get ahead. I want to be the person who helps make that happen.

And even when I can't add direct value to a company, I find that just coming in and seeing how different businesses operate teaches me something. Every company has its own way of solving problems, and I take those lessons to the next one.

I know how to code. I can build something from scratch. But doing it the traditional way is slow — and slow doesn't serve the client. AI lets me move 20x faster. What used to take weeks takes days. What took days takes hours. I can explore more solutions, test more ideas, and ship something real while the problem is still fresh.

That said, AI isn't magic. It has opinions about the “right” way to do things, and those opinions aren't always right. It takes real coding experience to know when the output is solid and when it's confidently wrong. Debugging, architecture decisions, creative problem-solving — that's still human work. AI is the accelerator, not the driver.

I also make sure to track results. It's easy to get caught up in the speed and lose sight of whether the output actually works. Every system I build gets measured against real outcomes — not just “does it run” but “did it solve the problem.”

AI is evolving fast. New models, new tools, new capabilities — sometimes weekly. I make it a priority to stay current. What was cutting-edge six months ago is already outdated. Keeping up isn't optional in this space; it's the job.